Terms of Service

1. Definitions

Throughout these Terms, the following definitions apply:

• "Billboard" means the daily featured company showcase displayed on the homepage of the Service, consisting of multiple tiers of visibility slots.
• "Slot" means a single placement position on the Billboard for a specific date and tier.
• "Tier" means a visibility level on the Billboard. The Service currently offers five tiers: Spotlight, Gold, Silver, Bronze, and Copper, each with different sizes and prominence.
• "Spotlight" means the highest-visibility tier on the Billboard, awarded via daily auction to the highest bidder.
• "Booking" means a confirmed reservation of a Billboard slot for a specific date.
• "Credits" means the virtual currency purchased through the Service used to book Billboard slots.
• "Logo" means a company logo image uploaded to the Service for display on the Billboard.
• "Bid" means a Credit amount offered by a User for the Spotlight tier slot on a specific date.

2. Eligibility

2.1 Registration. Registration requires a valid email address. You will verify your email via a magic link sent to the address you provide.

2.2 Age. You must be at least 18 years of age or the age of majority in your jurisdiction, whichever is greater, to use the Service.

2.3 Authority. If you are registering on behalf of a company, you represent and warrant that you have the authority to agree to these Terms on that company's behalf and to upload that company's logo.

2.4 Sanctions and export compliance. By registering, you represent and warrant that: (a) you and your company are not listed on any applicable sanctions list; (b) you are not located in any comprehensively sanctioned country or territory; and (c) you will not use the Service to transact with or on behalf of any sanctioned person or entity. Underlogo reserves the right to deny or terminate access to any User that fails to comply with applicable sanctions and export control laws, without notice and without liability.

3. Account & Authentication

3.1 Magic link authentication. The Service uses passwordless magic link authentication. When you request access, a single-use, time-limited link is sent to your registered email address.

3.2 Session security. You are responsible for maintaining the security of your email account and any active sessions. You must not share magic links with any third party.

3.3 Unauthorized access. You must notify us immediately at [email protected] if you believe your account has been accessed without authorization.

4. The Billboard

4.1 Daily showcase. The Billboard is a daily featured company showcase. Each day displays a fresh set of booked slots across all tiers. Slots not booked for a given day appear as available.

4.2 Fixed-price tiers. Gold, Silver, Bronze, and Copper tier slots are available at fixed Credit prices on a first-come, first-served basis. Once a slot is booked for a date, it is no longer available to other Users for that date.

4.3 Spotlight auction. The Spotlight tier operates as a daily auction. Users place Bids in Credits for a specific date. Bidding remains open until 23:59 UTC on the night before the booked date, at which point bidding locks. At 00:01 UTC on the booked date, the highest Bid wins the Spotlight slot and all other bidders are refunded their full Bid amount in Credits. When a higher Bid is placed during the open bidding period, all lower bidders are immediately refunded.

4.4 No guarantees. Billboard placements do not guarantee any minimum impressions, clicks, traffic, or business outcomes. Placement position within a tier may vary.

4.5 Logo requirement. To book a Billboard slot, you must have uploaded a company logo to the Service. Your company logo is displayed by default.

4.6 Per-slot customisation. When booking a slot, you may optionally provide a custom logo and/or destination URL for that specific booking. If provided, the custom logo and URL are used instead of your company defaults for that slot only. Custom logos are subject to the same content restrictions as company logos (see Section 7.3).

5. Credits & Payments

5.1 Credits. Credits are the virtual currency used to book Billboard slots. Credits are purchased through the Service via Stripe.

5.2 Non-refundable. All Credit purchases are final and non-refundable. Once Credits are added to your account, they cannot be exchanged for cash, transferred to another account, or refunded, except where required by applicable law.

5.3 No expiration. Credits do not expire and remain in your account balance indefinitely for as long as your account is active.

5.4 Non-transferable. Credits are bound to the account that purchased them and cannot be transferred, sold, gifted, or traded.

5.5 No monetary value. Credits have no cash value and do not constitute currency, stored value, or a financial instrument.

5.6 Pricing. Credit pricing is displayed at the time of purchase. We reserve the right to change Credit pricing at any time. Price changes do not affect Credits already purchased.

5.7 Payment processing. All payments are processed by Stripe. By making a purchase, you also agree to Stripe's Terms of Service. We do not store your payment card details.

5.8 Account termination. If your account is terminated for any reason, all remaining Credits are forfeited immediately. No refund or compensation will be provided.

5.9 Disputes. If you believe a charge is incorrect, contact us at [email protected] within 30 days. Chargebacks initiated without first contacting us may result in immediate account suspension.

6. Cancellations & Refunds

6.1 Fixed-price bookings. You may cancel a fixed-price tier booking for a future date. Credits will be returned to your account balance minus a cancellation fee. The cancellation fee is displayed at the time of cancellation. Bookings for the current day or past dates cannot be cancelled.

6.2 Spotlight bids. Spotlight Bids cannot be voluntarily withdrawn while the auction is active. You may raise your Bid but cannot lower or retract it. Bidding locks at 23:59 UTC on the night before the booked date; no new Bids or raises are accepted after that time. If you are outbid, your Credits are refunded in full automatically — no cancellation fee applies to outbid refunds.

6.3 No cash refunds. Cancellation refunds are issued as Credits to your account balance only, never as cash or payment reversal.

7. Logo Submission

7.1 Ownership. By uploading a Logo, you represent and warrant that: (a) you own the Logo or have all necessary rights to use it; (b) the Logo does not infringe any third party's intellectual property rights; and (c) the Logo accurately represents your company.

7.2 License to Underlogo. By uploading a Logo — whether as your company default or as a per-slot custom logo — you grant Underlogo a non-exclusive, worldwide, royalty-free license to display, reproduce, and cache the Logo on the Service in connection with your Billboard bookings and the operation of the Service. This license continues for as long as your account is active.

7.3 Content restrictions. All logos (company defaults and per-slot custom logos) must not contain: (a) offensive, obscene, or hateful imagery; (b) content that violates any law; (c) content that impersonates another company; or (d) malware or executable code.

7.4 Reservation of rights. You retain all ownership and intellectual property rights in your Logo. Nothing in these Terms transfers ownership.

8. Prohibited Conduct

You agree not to:

• Upload a Logo you do not have the rights to use;
• Impersonate another company, individual, or entity;
• Use automated tools, bots, or scrapers to access the Service;
• Attempt to manipulate Billboard auctions through fake accounts or coordinated bidding;
• Access or attempt to access another User's account or data;
• Interfere with or disrupt the Service, its servers, or connected networks;
• Reverse-engineer, decompile, or disassemble any portion of the Service;
• Use the Service for any purpose that is illegal, fraudulent, or harmful; or
• Encourage or assist any third party in doing any of the above.

9. Intellectual Property

9.1 Service IP. The Service, including its design, text, graphics, interfaces, and code, is owned by Underlogo and protected by intellectual property laws. You may not copy or create derivative works from any part of the Service without our prior written consent.

9.2 Trademarks. "Underlogo," the Underlogo logo, and associated marks are trademarks of Underlogo.

9.3 DMCA / takedown requests. If you believe that content on the Service infringes your intellectual property rights, contact us at [email protected].

10. Privacy

Your use of the Service is subject to our Privacy Policy, which describes how we collect, use, and protect your information. The Privacy Policy is incorporated into these Terms by reference.

11. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that: (a) the Service will be uninterrupted, timely, secure, or error-free; (b) Billboard placements will result in any specific outcomes; or (c) any defects will be corrected.

12. Limitation of Liability

12.1 TO THE MAXIMUM EXTENT PERMITTED BY LAW, UNDERLOGO SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, OR DATA.

12.2 OUR TOTAL AGGREGATE LIABILITY SHALL NOT EXCEED THE AMOUNT YOU HAVE PAID TO UNDERLOGO IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR ONE HUNDRED U.S. DOLLARS (US $100.00), WHICHEVER IS GREATER.

12.3 SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IN SUCH JURISDICTIONS, OUR LIABILITY SHALL BE LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW.

13. Indemnification

You agree to indemnify, defend, and hold harmless Underlogo, its officers, directors, employees, and affiliates from any claims, liabilities, damages, losses, and expenses arising out of: (a) your use of the Service; (b) your violation of these Terms; (c) your upload of any Logo that infringes a third party's rights; or (d) your violation of any applicable law.

14. Termination

14.1 Suspension. We may suspend your company account at any time if we reasonably believe that: (a) you have violated these Terms; (b) your account has been used for fraudulent or illegal activity; or (c) your uploaded content violates Section 7.3. During suspension: your existing Billboard bookings are hidden from public view, you cannot create new bookings or place bids, and your Credits remain in your account. You will be notified of the suspension and the reason by email. You may appeal by contacting [email protected].

14.2 Termination by Underlogo. We may permanently terminate your account if: (a) a suspension is not resolved within 30 days; (b) we determine that the violation is severe or repeated; or (c) continued provision of the Service to you is not commercially viable.

14.3 Deactivation by you. You may deactivate your account at any time by contacting us at [email protected]. Active Billboard bookings for future dates will be cancelled and Credits refunded minus any applicable cancellation fees.

14.4 Effect of termination. Upon termination: (a) your access ceases immediately; (b) your Logo is removed from all current and future Billboard slots; (c) all remaining Credits are forfeited (see Section 5.9); (d) future bookings are cancelled without refund; and (e) Sections 5.2, 7.4, 9, 11, 12, 13, 15, and 16 survive termination.

15. Governing Law & Dispute Resolution

15.1 Governing law. These Terms are governed by the laws of Finland, without regard to conflict-of-law principles.

15.2 Informal resolution. Before initiating formal dispute resolution, you agree to contact us at [email protected] and attempt to resolve the dispute informally for at least 30 days.

15.3 Dispute resolution. Any dispute that cannot be resolved informally shall be submitted to the competent courts of Helsinki, Finland.

15.4 Class action waiver. YOU AND UNDERLOGO AGREE THAT EACH PARTY MAY BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY, NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS OR REPRESENTATIVE ACTION.

16. General Provisions

16.1 Changes to Terms. We may modify these Terms at any time by posting the revised version with an updated effective date. Material changes will be communicated via email at least 15 days before taking effect. Continued use after the effective date constitutes acceptance.

16.2 Severability. If any provision is held invalid, it shall be limited to the minimum extent necessary, and the remaining provisions continue in full force.

16.3 Entire agreement. These Terms, together with the Privacy Policy, constitute the entire agreement between you and Underlogo regarding the Service.

16.4 No waiver. Our failure to enforce any right shall not constitute a waiver. Any waiver must be in writing.

16.5 Assignment. You may not assign your rights under these Terms without our written consent. We may assign our rights without restriction.

16.6 Force majeure. Underlogo shall not be liable for delays or failures resulting from causes outside its reasonable control.

17. Contact

If you have questions about these Terms:

• Email: [email protected]

We will make reasonable efforts to respond within 10 business days.